{"title":"Black Friday - Day 1","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW94454201 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003eThe first daily deal, and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003ewe’re\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003e coming out swinging. With \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003e20\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003e% off dark beers and our punchier ABV beers, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003elet’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW94454201 BCX8\"\u003e start as we mean to go on.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW94454201 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"mr-president","title":"Mr President","description":"\u003cp\u003eThe President's first amendment is full on, full tilt flavour. This is a beer Super Power flexing its hoppy muscles. Immerse yourself in the star spangled banner of big fruit. A Cadillac of chewy toffee malt rolls down the interstate and accelerates hard into relentless bitterness, with bursts of apricot, mango and pine.\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":50169178947910,"sku":"10204-C12440","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"4 Cans","offer_id":50287681077574,"sku":"10204-C04","price":14.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/pdp-mr-president-beer-440ml-can-brewdog.jpg?v=1723576910"},{"product_id":"lucky-break","title":"Lucky Break","description":"\u003cp\u003eLucky Break is an overnight success that's been years in the making. Citra, Mosaic and Talus co-star on a bill featuring big tropical notes, fresh grass and a scene-stealing citrus cameo. Hoppy, smooth and floral, this is a breakthrough hit that's destined for superstardom.\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":50169180062022,"sku":"12163-C12440","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"4 Cans","offer_id":50287652077894,"sku":"12163-C04","price":11.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/pdp-lucky-break-beer-440ml-can-brewdog_c41a2bbe-3a4d-4ebf-9917-d7ae05e5caef.jpg?v=1724676286"},{"product_id":"triple-hazy-jane","title":"Triple Hazy Jane","description":"\u003cp\u003eTriple Hazy Jane is awash with a melee of soft ripe fruit flavours spanning from peach to mango to apricot. Beneath the juicy hops is a low bitterness that’s complemented by flashes of light resin and glimmering hints of pine.\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":50169183895878,"sku":"11972-C12440","price":3.59,"currency_code":"GBP","in_stock":true},{"title":"4 Cans","offer_id":50169183928646,"sku":"11972-C04","price":13.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/BD_FRESH_WEB_TRIPLEHAZY_PDP.png?v=1754576656"},{"product_id":"black-heart","title":"Black Heart","description":"\u003cp\u003eForget everything you know about stout. Forget what you think it tastes like. And forget having to go to Dublin to get a good pint of it. There’s a new stout in town, and it’s demanding your attention. Chocolate and extra dark crystal malts give layers of roasted, toasted coffee and cocoa, with a hint of caramel coming through. \u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"4 Cans","offer_id":50174242849094,"sku":"10122-C64440","price":6.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/pdp-black-heart-stout-500ml-can-brewdog.jpg?v=1763627731"},{"product_id":"brewdog-elvis-juice","title":"Elvis Juice","description":"\u003cp\u003eBack in the building once again is our 6.5% Elvis Juice, ready to rock and roll better than ever. Built on a caramel malt base with a full frontal citrus overload of grapefruit piled on top of intense hop aromas. Long live the King.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"BrewDog","offers":[{"title":"4 Cans","offer_id":50174350098758,"sku":"10207-C64330","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"12 Cans","offer_id":50174350131526,"sku":"10207-C12","price":18.99,"currency_code":"GBP","in_stock":false},{"title":"24 Cans","offer_id":50174350164294,"sku":"10207-C24","price":35.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/ElvisJuice-PDP.jpg?v=1748360813"},{"product_id":"double-hazy-jane","title":"Double Hazy Jane","description":"\u003cp\u003eBrewed with oats and wheat and left unfiltered for a hazy appearance and super smooth delivery. Dry-hopped for a full-tilt fruit hit with pineapple, mango and a hint of zesty lime. Low on bitterness, high on haze, heavy on hops.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":50174377394502,"sku":"11723-C12440","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"4 Cans","offer_id":50174377427270,"sku":"11723-C04","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/FRESH_PDP_DOUBLEHAZY_440.png?v=1754576575"},{"product_id":"wingman-tropical-storm-440ml","title":"Wingman Tropical Storm","description":"\u003cp\u003eA full squadron of hops fly in perfect formation for this tropical and punchy 7.2% passionfruit and mango Double IPA. Fasten your seatbelts and prepare for take off. \u003c\/p\u003e\n\u003c!----\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":50372360536390,"sku":"19757-C12440","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"4 Cans","offer_id":50372360569158,"sku":"19757-C04-440","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/pdp-wingman-tropical-storm-ipa-440ml-brewdog-v1.png?v=1725443988"},{"product_id":"pinball","title":"Pinball","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW208831142 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW208831142 BCX8\"\u003ePinball is a sensory overload of a double dry hopped DIPA, with Citra, Mosaic and Talus bouncing off the bumpers for notes of grapefruit, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW208831142 BCX8\"\u003ecoconut\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW208831142 BCX8\"\u003e and juicy oranges. Score a few of these and become the ultimate pinball wizard.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW208831142 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":54105796870470,"sku":"19797-C12440","price":3.59,"currency_code":"GBP","in_stock":true},{"title":"4 Cans","offer_id":54232427528518,"sku":"19797-C4","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/Pinball-PDP1.png?v=1740590309"},{"product_id":"counter-strike","title":"Counter Strike","description":"\u003cp\u003e\u003cspan class=\"TextRun SCXW23030254 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW23030254 BCX8\"\u003eThere are times for mellow beers. And there are times for an absolute banger of a West Coast IPA. Krush, Mosaic, Citra and Talus \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW23030254 BCX8\"\u003eLupomax\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW23030254 BCX8\"\u003e bring all the zesty citrus notes, creating a beautiful explosion of orange, mango and pine held together with a bitter backbone. \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW23030254 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":54835265339718,"sku":"12182-C12440","price":2.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/Counter_Strike_-_PDP_2.png?v=1753185394"},{"product_id":"two-scoops","title":"Two Scoops (BrewDog x Mackies)","description":"\u003cp\u003e\u003cspan class=\"TextRun SCXW78151532 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW78151532 BCX8\"\u003eWe’ve\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW78151532 BCX8\"\u003e teamed up with Scottish gods of ice cream Mackie’s for a rich and indulgent 7% stout with notes of honeycomb, caramel, chocolate, toffee and burnt sugar. Eat it before dessert, after dessert or forget dessert and just have this instead. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW78151532 BCX8\"\u003eGet it before it melts away.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW78151532 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":54835861455174,"sku":"19863-C12440","price":3.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/TwoScoops-BrewDogxMackie_s-PDP2.png?v=1753186485"},{"product_id":"nanodog-feijoa-fonio","title":"NanoDog Feijoa Fonio","description":"\u003cp\u003e\u003cspan class=\"TextRun SCXW102671768 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003eIf \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003eyou’re\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e looking for an IPA out of the ordinary, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003eyou’ve\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e come to the right place. Our latest \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW102671768 BCX8\"\u003eNanoDog\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e is a bold and tropical 7% IPA made with South American feijoa fruit and ancient African \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW102671768 BCX8\"\u003efonio\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e grain. Floral, aromatic and\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e w\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003eildly unique\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003eDon’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW102671768 BCX8\"\u003e miss it.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW102671768 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW102671768 BCX8\"\u003eBest Before 03\/01\/26\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55304567652678,"sku":"19910-C12330","price":3.14,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/NanoDogFeijoaFonioIPA-PDP2.png?v=1761141756"},{"product_id":"goats-in-trees","title":"Goats in Trees","description":"\u003cp\u003eCollabfest has made a comeback in 2025 and for the first time ever, we’re delighted to have secured a limited amount of these one-off collaboration brews for brewdog.com. Brewed in collaboration with our friends at Bianca Road and the Equity for Punks community, Goats in Trees is a smooth, full-bodied stout inspired by the curious sights our teams have come across on their travels — yes, including real goats perched in Moroccan argan trees. Expect layers of freshly roasted coffee, velvety maple sweetness, and a rich roasted malt backbone that ties it all together. Slick, slightly sweet, and endlessly drinkable — this one’s made for the explorers, the storytellers, and anyone who’s ever looked up and seen something a little unexpected. \u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55306895720774,"sku":"BG-CF25-38","price":4.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/GoatsinTrees-Collabfest-PDPProductCard_97d18c6d-9a10-461d-a714-936905d57759.png?v=1761160190"},{"product_id":"home-grown","title":"Home Grown","description":"\u003cp\u003e\u003cspan class=\"TextRun Highlight SCXW207367649 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003eMade \u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003ewith Fierce Beer\u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003e, this hazy IPA was brewed by BrewDog's Equity Punks at Fierce HQ in Dyce. \u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003eIt's\u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003e a juicy, hazy, easy-drinking IPA with a tropical and citrus fruit profile and a smooth\u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003e mouthfeel\u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003e. A real \u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW207367649 BCX8\"\u003ebrewing showcase\u003c\/span\u003e\u003cspan data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW207367649 BCX8\"\u003e from northeast Scotland!\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW207367649 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55306951360838,"sku":"BG-CF25-40","price":4.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/Home-Grown440Shopify.jpg?v=1761160824"},{"product_id":"hop-harvest","title":"NanoDog Hop Harvest","description":"\u003cp\u003eSummer might be long gone here — but it’s \u003ci\u003ejust kicking off in New Zealand\u003c\/i\u003e. Hop Harvest brings the sunshine from the Southern Hemisphere, blending the best of West Coast bite and New England haze. Packed with Kohia Nelson hops (that’s passionfruit-infused goodness straight from NZ), it’s juicy, bright, and bursting with flavour. Basically, summer in a can — just on New Zealand time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest Before - 24\/01\/26\u003c\/strong\u003e\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55420763767110,"sku":"19897-C12330","price":3.43,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/NanoDog_Hop_Harvest_-_PDP_1.png?v=1762797922"},{"product_id":"jujutsu-gnome","title":"Jujutsu Gnome","description":"\u003cp\u003eJujutsu Gnome strikes with a precise hop kick. Dry and clean in body, it bursts with zesty citrus, resinous pine, and light tropical notes: hints of lime, white grapes, and grapefruit. Brewed with pure Pale Ale malt and powerhouse hops Simcoe, Nelson Sauvin, Motueka, and Citra, this West Coast IPA delivers exactly what it should.\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55465079177542,"sku":"92086-C24330","price":2.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/GER_JujutsuGnome_330ml_can_RENDER_-_PDP_Product_Card.png?v=1763462663"},{"product_id":"hopfen-1019","title":"Hopfen 1019","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW99999305 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW99999305 BCX8\"\u003eHopfen\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW99999305 BCX8\"\u003e 1019 is our look into the future of brewing: a Red Ale crafted with an entirely new hop variety that delivers unexpected and exciting aromas of pineapple, coconut, and peach. These bright, tropical notes are wrapped in a malty body with subtle biscuit and caramel undertones.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW99999305 BCX8\" data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55465300558150,"sku":"92953-C24330","price":2.37,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/53_Berlin_Piloten_Hopfen_1019_RGB-PDPProductCard.png?v=1763403529"},{"product_id":"totalausfall","title":"TOTALAUSFALL","description":"\u003cdiv class=\"OutlineElement Ltr SCXW229036021 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW229036021 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW229036021 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW229036021 BCX8\"\u003eDeep black, crisp, yet juicy; Total \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW229036021 BCX8\"\u003eAusfall\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229036021 BCX8\"\u003e is a Black IPA that thrives on contrasts. Bright tropical fruit from Mosaic and Citra hops meets subtle roasted malt, light toffee notes, and a dry finish. It delivers full \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW229036021 BCX8\"\u003eflavour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229036021 BCX8\"\u003e without heavy alcohol, perfect for darker days while \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229036021 BCX8\"\u003emaintaining\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229036021 BCX8\"\u003e clarity and balance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"BrewDog","offers":[{"title":"1 Can","offer_id":55465520202054,"sku":"92955-C24330","price":2.12,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/files\/Germany_330mlCan_Render_Pilot_Totalausfall_55-PDPProductCard.png?v=1763407629"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/7281\/3382\/collections\/Ecom_440mlLineup_CRM_1280x1000_V1.png?v=1763660744","url":"https:\/\/brewdog.com\/collections\/black-friday-day-1.oembed","provider":"BrewDog","version":"1.0","type":"link"}