PRAY FOR A HEATWAVE
The hotter the weather, the cheaper the beer. We’ll bring down the price of our crisp and refreshing Cold Beer lager in our bars as it gets warmer outside. Come inside for the beer. Stay inside for the air con.
Beerometer Basics
This incredibly scientific meteorological experiment is taking part in your local BrewDog bar. We’ll give our new crisp, refreshing Cold Beer lager a baseline temperature depending on the weather where you are. If the temperature rises above it, we’ll bring down the price of Cold Beer by 25p per Celsius. The warmer it gets, the cheaper the beer and the happier you’ll be. Sit back. Relax. Pray for a heatwave.
Weather Chat
The Great British public loves two things above all other - drinking cold lager on a summer’s day, and chatting about the weather. The Beerometer combines these two great pastimes into one. If you’re wondering how we’ll determine the weather economics to power the Beerometer, we can confirm that we’ll be using Met Office data to set our prices. Our bar crew reserves the right to refuse all other weather apps and any temperature-based moaning.