Introducing Mello, the new kid on the block and our latest step forward in beer innovation. It’s alcohol free and brewed with magnesium, balm extract and chamomile. Zero alcohol, full flavour, and built for the way people drink today. Whether you’re easing into the evening, heading out early the next morning, or just taking a break from the hard stuff, Mello is here to keep things crisp, refreshing and balanced.
And when it comes to flavour, Mello doesn’t hold back. It launches in two bold varieties: Peach & Passionfruit and Lime & Mint. Think zingy, breezy, lively flavours that stand tall on their own - no compromise, no caveats.
There’s more to this AF than meets the eye. Magnesium is known for a whole host of benefits, including contributing to a reduction of tiredness and fatigue*. Pair that with chamomile and balm extract, and you’ve got a beer designed to help you hit pause without losing your edge. Perfect for slow nights, late mornings and everything in between.
So why step into this space now? Because drinking habits are shifting - and fast. More people than ever are choosing AF options, and younger drinkers especially are embracing moderation or skipping alcohol altogether. AF sales are soaring, with 1 in 3 adults now saying they don’t drink, opening the door for innovative alcohol free drinks that deliver serious flavour without the ABV.
Mello is BrewDog’s answer to that change, a modern beer for modern drinkers, joining our growing AF family with something fresh, flavourful and forward-thinking. It’s a new chapter - one that sits comfortably alongside everything we’ve built so far.
Don’t worry though, we’re still Punk. Just with a little added calm, a dash of curiosity, and a whole lot of taste.
*Each 330ml serving (or can) contains 19% (Lime & Mint) / 20% (Peach & Passionfruit) of your recommended daily allowance† of magnesium which contributes to a reduction of tiredness and fatigue.
†Based on RDA of 300mg of magnesium
