STOCK BREWDOG IN YOUR BAR
Untap your potential in the on-trade with BrewDog. Backed by listings across some of the UK’s largest hospitality groups, our range delivers for every occasion and is trusted by drinkers worldwide. We bring standout account management, eye-catching POS from day one, powerful reach through our 2M+ social following, and fun, engaging on-site activations to help drive sales.
Punk IPA
PUNK IS THE UK'S #1 CRAFT BRAND AND #1 IPA
5.2% ABV
Available in 30L and 50L Keg
A bold, hoppy, and tropical IPA, it still delievers on taste as much today as it did back in 2007. A true headliner that's effortlessly gone from playing the back rooms of pubs to sell out stadium tours.
HAZY JANE
HAZY JANE IS THE UK'S #2 CRAFT BRAND AND #1 NEW ENGLAND IPA
5.0% ABV
Available in 30L Keg
This full-tilt fruit machine packs all the flavour into this sessionable Hazy IPA. Bursting with tropical notes, brewed with oats and wheat, and left unapologetically unfiltered - it's cloudy with a chance of pineapple.
WINGMAN
WINGMAN IS THE UK'S #4 CRAFT BRAND AND THE FASTEST GROWING DRAUGHT CRAFT BRAND IN THE UK ON TRADE
4.3% ABV
Available in 30L and 50L Keg
A maverick of a session IPA, this is a smooth ride of mellow tropical fruits, piney notes and a sharp citrus aroma. Refreshing, infinitely drinkable and with a steady boozing altitude of 4.3%.
COLD BEER
THE UK's #3 3.4% LAGER
3.4% ABV
Available in 50L Keg
Cold Beer is a 3.4% sessionable lager that's refreshing and highly drinkable. Loral hops meet pale Ale and Light Munich malts for a subtle lemon flavour sitting on light cereal base. Crisp, clean and good to drink all day long. Crack open a cold one.
LOST LAGER
BEST INTERNATIONAL LAGER AT THE WORLD BEER AWARDS 2023
4.5% ABV
Available in 30L and 50L Keg
Lost is a crisp and refreshing 4.5% lager that gives vibrant citrus and herbal notes for an infinitely sessionable beer. Perfect for sunny days. And rainy days. And every other kind of day too. You'd be Lost without it.
BLACK HEART
THE UK's #2 STOUT BRAND
4.1% ABV
Available in 50L Keg
Chocolate and extra dark crystal malts give layers of roasted, toasted coffee and cocoa, with a hint of caramel coming through. Classic stout, brewed in and for this century. Old dog, new tricks.
We will provide you with supporting Point-of-Sale to drive awareness within your sites. Explore our range below, from bar runners and tap lenses to bespoke glassware for all headliner beers. Merchandise opportunites and additional POS are available upon request, please enquire if you have any requests.
Bar Runners
Branded with our beers, our bar runners are perfect for highlighting what's on draught as soon as your customers come to the bar.
Glassware
We've got the perfect, bespoke glassware to go with our draught beer - ensuring the perfect pint, both in visuals and taste every time.
Tap Lenses
Whether it's Punk IPA or Cold Beer you've got on draught, our high visibility tap lenses will make sure that it stands out on your bar.
LONDON STADIUM & West Ham United
BrewDog is now the official beer partner at London Stadium and West Ham home games. Whether you’re in the stands for a football match, enjoying a live gig, or watching the athletics, there’s now a BrewDog beer to match the moment.
Fans can choose from a wide range of beers on tap - from crisp lagers and hoppy IPAs to our velvety Black Heart stout. With over 45 branded bars throughout the stadium, and fresh BrewDog branding across the deck, the atmosphere of our bars runs throughout the venue.
St Helen's R.F.C.
BrewDog and St Helens R.F.C. have teamed up in a 10-year partnership, with the stadium now becoming the BrewDog Stadium. Fans can enjoy a brand-new bar, The Marching Inn, plus updated creative throughout the stadium and the North Stand, now called the Wingman Stand.
Season ticket holders are already enjoying the benefits, and this season will see fun activations celebrating blood, sweat, and beers.
Festivals
Across 2025, BrewDog was pouring at 80 festivals nationwide, serving a range of great brews. From local festivals like the Colchester Summer Series, Sausage & Cider Festivals, and Ibiza Orchestra Experience, to larger sites including Kendal Calling, Boardmasters and Isle of Wight Festival.
Our revamped 40ft and 20ft bars now come with The Lookout - a rooftop viewing platform where you can kick back with a cold pint, and take in panoramic views of the action. And that's not all: our festivals now feature their very own Wingman Pub Garden, giving festival-goers the perfect spot to recharge, relax and soak up the atmosphere.
Cocktails are in growth across the on trade, with 1 in 5 customers choosing to enjoy one during their visit. But, for many operators there are too many blockers to unlocking this value.
Wonderland exists to uncomplicate the entire cocktail creation process, improving your bottom line and the customer's experience. Our range of 12 cocktails includes the UK's most popular serves as well as twists on established classics.
No training needed. Consistency in every cocktail. No wastage, or messy back bar.
Please contact salesenquiries@brewdog.com for any Wonderland related enquiries.
HOW WE CAN SUPPORT YOU TO GROW YOUR COCKTAIL SALES IN BAR
GOLD PACKAGE
Every Wonderland stockist who purchase 30 cases on their first offer will receive:
Everything in the silver package, plus 2 additional free cases of your preferred cocktail.
Feature on the Wonderland "Hero Venues" social media campaign.
Wonderland Fridge (£300 Value), delivered on reaching 200 cases in the first year.
SILVER PACKAGE
Every Wonderland stockist who purchase 15 cases on their first offer will receive:
Everything in the bronze package, plus 2 additional free cases of your preferred cocktail.
Feature on the Wonderland "Hero Venues" social media campaign.
Wonderland Fridge (£300 Value), delivered on reaching 200 cases in the first year.
BRONZE PACKAGE
Every Wonderland stockist who purchase 5 cases on their first offer will receive:
4 x 150ml Coup cocktail glasses
Menu templates to print cocktail menu insterts.
High-res images for digital menus and ordering platforms.
Cocktail tent cards.
15% discount voucher for BrewDog.com for your staff.
