underdog year of free beer terms and conditions
Summary Terms & Conditions:
UK, 18+ only. Winning tickets distributed amongst Promotional Packs
15/05/26 – 31/07/26. Purchase a Promotional Pack, find a winning can and follow instructions to claim Prize by 31/08/26. Purchase required. Prizes: 50 winners each win 12 (1 per month) x vouchers for 6 x 4-packs of selected BrewDog beers (max £40). Retain winning can & ticket.
Internet access and email address required to claim. Visit www.brewdog.com/underdogyearofbeer for full T&Cs & Prize details. Promoter: Tilray Brands UK Ltd.,
First Floor, Centurion House, 37 Jewry Street, London, England, EC3N 2ER.
Short Summary Terms & Conditions for Use On-Pack:
UK, 18+. Winning tickets distributed amongst Promotional Packs 15/05/26 – 31/07/26. Purchase Promotional
Pack, find winning can & follow instructions to claim Prize by 31/08/26.
Prizes: 50 winners each win 12 (1 p/month) x vouchers for 6 x 4-packs of selected BrewDog beers (max £40). Retain winning can & ticket. Internet & email required to claim. Full T&Cs & Prize details: www.brewdog.com/underdogyearofbeer
Full Terms & Conditions:
1. This Promotion is open to residents of the United Kingdom aged 18 or over, excluding employees of the Promoter, their families (defined as parents, children, siblings, spouse and life partners), its agents and anyone professionally association with this Promotion.
2. Purchase is necessary. Please retain all packaging with the unique codes, as this may be required for validation and in order for the winner to receive their Prize. Internet access and a valid email address are
required.
3. Please note that while we want to encourage you to participate and enjoy the benefits of the Promotion we believe in responsible consumption of our products. DO NOT purchase more product than you can reasonably use or consume just to participate in this Promotion.
4. Promotion Period: Purchase a Promotional Pack (see clause 7) to find the winning can between 00:01 BST on the 15 May 2026 and 23:59 BST on the 31 July 2026 inclusive.
5. Claim Period: If you find a winning can, claim your Prize between 00:01 BST on the 15 May 2026 and 23:59 BST on the 31 August 2026 inclusive.
6. To Enter: Purchase a Promotional Pack (see clause 7) from a Participating Retailer (see clause 8), find a winning UNDERDOG can and follow instructions on the winning ticket to claim Prize. A total of 50 winning cans will be
fairly and randomly distributed amongst Promotional Packs under the supervision of PromoVeritas, an independent promotional verification service.
7. Promotional Packs:
a. BrewDog Lost Lager 10x440ml
b. BrewDog Cold Beer 10x440ml
c. BrewDog Punk IPA 4x330ml
d. BrewDog Hazy Jane New England IPA 4x330ml
e. BrewDog Wingman Session IPA 4x330ml
8. Participating Retailers:
a. Tesco
b. Sainsburys
c. Morrisons
d. Asda
e. Co-op
f. Waitrose
g. Spar Blakemore
h. Spar Appleby
i. Premier
j. Londis
k. Budgens
l. https://brewdog.com/.
9. Maximum of 1 entry is permitted per purchase during the Promotion Period. No person may win more than 1 Prize.
10. The Prizes: There is a total of 50 winners. Each winner will win 12 (1 p/month) x vouchers for 6 x 4-packs of selected BrewDog beers (max £40).
11. Further Prize Details and Conditions:
a. The winner will receive their first monthly online voucher code on 1 October 2026. The vouchers will be distributed to the winner via email monthly until 31 October 2027.
b. The voucher can be used to purchase up to 6 of the following 4 packs of BrewDog beers, subject to stock availability:
i. BrewDog Punk IPA 4x330ml
ii. BrewDog Hazy Jane New England IPA 4x330ml
iii. BrewDog Wingman Session IPA 4x330ml
iv. BrewDog Black Heart Stout 4x440ml
v. BrewDog Lost Lager 4x330ml
vi. BrewDog Mello Lime & Mint Alcohol Free Beer 4x330ml
vii. BrewDog Mello Peach & Passionfruit Alcohol Free Beer 4x330ml
c. The voucher code can be redeemed at www.brewdog.com.
d. The voucher must be used within the month that it has been distributed and cannot carry the code over into the next month.
e. The voucher will be sent via email.
f. This voucher is only valid with your email address.
g. Internet access is necessary.
h. Any additional items will be charged accordingly.
i. Not for sale or auction.
j. The voucher is not transferable and cannot be exchanged for cash.
k. The winner will not receive any compensation if the full voucher is not used.
l. The Promoter is not responsible for any lost, stolen or fraudulently used vouchers.
m. It is the responsibility of the winner to provide their correct, up-to-date details when entering the Promotion and/or confirming acceptance of the prize in order for their prize to be processed. The Promoter cannot be held responsible for a winner failing to supply accurate information which affects prize acceptance or delivery of their prize.
12. All winning packs have been made available to be won in a fair and random process, overseen for your complete confidence by PromoVeritas, an independent party.
13. Transferability of winning cans: Winning cans must not be sold for commercial gain in any way, including on online auction sites. If the Promoter becomes aware that a winning can has been made available for sale, bought or sold, the Promoter reserves the right to refuse to redeem the winning can without payment of compensation to the entrant who submits the relevant winning can for verification as a valid win.
14. Due to the nature of this Promotion, it is not possible for packs to be evenly distributed amongst participating retailers. As such, there is the potential for some retailers to receive more winning cans than others.
15. Prize Claiming: If you find a winning can, you will be required to follow the instructions on the winning ticket found with the winning can by the end of the Claim Period, providing details of your identity and eligibility. Any claims received that do not meet these requirements or are received after the Claim Period, will be void and invalid.
16. Prize Acceptance: Once eligibility of a Prize is confirmed and the Prize is accepted, notification to arrange fulfilment of the Prize will take place within 28 days of acceptance of the Prize. In the unlikely event that a winner has not received communication to arrange their Prize within this timeframe, the winner must inform the Promoter by emailing UnderdogCan@brewdog.com within a further 28 days. If a winner does
not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion.
17. Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available by sending a request via email to hello@brewdog.com. Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
18. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
19. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in
a way that is not consistent with these Terms & Conditions, your entries (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:
a. Verify the eligibility of entrants and/or provisional winners through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.
b. Disqualify entries that are not made directly by the individual entering the Promotion.
c. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail,
Dispostable or Mailinator.
d. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.
e. Disqualify entrants who tamper with the entry process.
f. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.
g. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness,
integrity or proper conduct of this Promotion.
20. Entrants must complete their details using their legal name. The Promoter reserves the right to disqualify any entrant who uses multiple names or email addresses and to require them to return any Prize they may have won.
21. The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prize or any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.
22. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to the entry page.
23. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (PV20159) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
24. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil
commotion, plague or other natural calamities, or any other circumstances.
25. All personal data supplied for this Promotion will be used for the purpose of this Promotion and for research and analytical purposes by the Promoter and/or by any agent appointed by it to assist with running the Promotion. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://brewdog.com/pages/cookie-and-privacy-policy
26. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
27. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
28. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
29. These Terms & Conditions are governed by English law, and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales. Residents of Scotland and Northern Ireland may bring proceedings in their own jurisdiction.
Promoter: Tilray Brands UK Ltd., First
Floor, Centurion House, 37 Jewry Street, London, England, EC3N 2ER.
© Copyright PromoVeritas Ltd 2026. All
rights reserved.
1. This document has been created for a specific promotion. If used for a different promotion, it may not be fit for purpose.
2. Changes made to this document will not be binding on PromoVeritas unless agreed in writing by us. It is the Client’s responsibility to inform us of any such changes, as this may affect the legality, operation and delivery of the Promotion.
3. Unauthorised copying of this document in whole or in part will constitute an infringement of copyright.